LMA
1 min read

The Evolution of the Attorney Professional: 1985-2025

Published on
December 18, 2025
Written by:
Cristal Carranza
JAMS
Greta Kelly
MBM Law
Share

As LMA celebrates its 40th anniversary, members across our association have been reflecting on the evolution of not only LMA, but our field at large. Representative of this path is something you’d least expect: the humble attorney bio. From matter-of-fact business cards to social media showcases, what goes into developing these bios has changed drastically in the past 40 years — and our work as legal marketers along with them.

Read more: https://hubs.ly/Q03Xwyf70

"Working with Marnie Maroney and the ALM team on our content-based lead generation and banner advertising campaigns has been a great experience for HaystackID. Law.com’s strong audience and thoughtful approach made it the right fit, and Marnie made the whole process easy from setup to launch. The campaigns have helped us build both awareness and credibility in the legal community, and we’ve seen clear results that support our business goals. For anyone in the industry looking to boost visibility, I’d definitely recommend partnering with Marnie and the ALM team."

Rob Robinson
Chief Marketing Officer, HaystackID

"Our partnership has helped promote our professionals and let the community know that they are available to assist them resolving their cases."

Dario Higuchi
Managing Partner at Signature Resolution, LLC

"We chose Law.com because they have such a comprehensive advertising program that allows us to customize any campaign we need. Joe is great to work with and is quick to tell us about new programs he knows will help us meet our business goals."

Ardyce Taylor
VP, Integrated Marketing & Growth at Filevine

"We chose Law.com become of the impressive readership of The Recorder, in Northern California. The audience are our clients: civil litigators based mostly in Northern California."

Dario Higuchi
Managing Partner at Signature Resolution, LLC

Ready to Build Marketing Strategies That Reach Legal Decision-Makers?

If you’re planning a marketing campaign, launching a product, or expanding into legal markets, we’ll help you build a strategy that works. Tap into proven channels, targeted insights, and the most trusted brand in legal media.