Turning Insight into ESG Influence
Program Overview
An Am Law 100 firm partnered with Law.com to examine how the role of the General Counsel is evolving in response to growing ESG (Environmental, Social, Governance) demands. The goal was to create a data-driven thought leadership piece that could serve both marketing and event engagement efforts—showcasing the firm as a leader in ESG strategy.
Solution
Law.com conducted a benchmark survey among senior legal professionals at U.S.-based companies with $1B+ in revenue. This research built on a foundation of prior General Counsel studies conducted by the Law.com Intelligence team. Deliverables included:
- A 3,000-word co-branded research report, including a two-page sponsor feature
- A presentation-ready slide deck of key findings
- An editorial article linking back to the published report
- Multi-channel distribution, including the firm’s own marketing efforts and live event presentation
Results
- Reached a highly targeted audience of General Counsel and senior legal decision-makers
- Provided valuable benchmark data on ESG practices and strategic priorities
- Positioned the firm as a thought leader in ESG through branded content, events, and editorial presence
Strategic Impact
This program illustrates how sponsored researchpaired with native editorial can deliver both brand authority and practical value—helping law firms own the narrative around fast-evolving legal priorities like ESG.
"Working with Marnie Maroney and the ALM team on our content-based lead generation and banner advertising campaigns has been a great experience for HaystackID. Law.com’s strong audience and thoughtful approach made it the right fit, and Marnie made the whole process easy from setup to launch. The campaigns have helped us build both awareness and credibility in the legal community, and we’ve seen clear results that support our business goals. For anyone in the industry looking to boost visibility, I’d definitely recommend partnering with Marnie and the ALM team."
"Our partnership has helped promote our professionals and let the community know that they are available to assist them resolving their cases."
"We chose Law.com because they have such a comprehensive advertising program that allows us to customize any campaign we need. Joe is great to work with and is quick to tell us about new programs he knows will help us meet our business goals."
"We chose Law.com become of the impressive readership of The Recorder, in Northern California. The audience are our clients: civil litigators based mostly in Northern California."
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