Precision Display to In-House Counsel
Program Overview
An Am Law 200 firm sought to maintain top-of-mind awareness among corporate legal buyers during a critical planning window. With in-house counsel under increasing pressure to evaluate outside firms and control costs, the firm needed a high-visibility solution to reinforce its brand presence—and stay relevant during budget season.
Solution
The firm executed a targeted Audience First display campaign with Law.com, placing multisize banners across Law.com properties and following them around the web with a focus on in-house legal readers. This program was designed to ensure persistent visibility, aligning the firm’s brand with key decision-making moments.
Results
- 466,722 total impressions delivered
- 429 clicks, achieving a 0.09% click-through rate (CTR)
- Ensured a persistent brand presence among in-house counsel
- Contributed to a 2025 campaign renewal, driven by brand lift and continued strategic value
Strategic Impact
This campaign exemplifies how firms can use precision display to reach legal decision-makers at scale, reinforce brand authority, and ensure consistent exposure at pivotal moments in the legal buying cycle.
"Working with Marnie Maroney and the ALM team on our content-based lead generation and banner advertising campaigns has been a great experience for HaystackID. Law.com’s strong audience and thoughtful approach made it the right fit, and Marnie made the whole process easy from setup to launch. The campaigns have helped us build both awareness and credibility in the legal community, and we’ve seen clear results that support our business goals. For anyone in the industry looking to boost visibility, I’d definitely recommend partnering with Marnie and the ALM team."
"Our partnership has helped promote our professionals and let the community know that they are available to assist them resolving their cases."
"We chose Law.com because they have such a comprehensive advertising program that allows us to customize any campaign we need. Joe is great to work with and is quick to tell us about new programs he knows will help us meet our business goals."
"We chose Law.com become of the impressive readership of The Recorder, in Northern California. The audience are our clients: civil litigators based mostly in Northern California."
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