Multi-Touch Thought Leadership that Builds Authority
Program Overview
An Am Law 100 firm partnered with Law.com to amplify its subject matter experts and extend its visibility among legal executives and in-house counsel. With a goal of reinforcing the firm’s expertise in key practice areas, the campaign was designed to deliver substance—not just presence—through native content.
Solution
Law.com produced a four-part thought leadership series featuring: Three custom editorial articles authored in collaboration with the firm One native video panel, moderated by Law.com and featuring firm experts The campaign was distributed through a dedicated email series to targeted Law.com subscribers, supporting broad exposure and driving traffic back to each asset.
Results
- 1,555 total pageviews, including 306 video views
- 57,251 promotional emails sent with a 3.1% click-through rate (CTR)
- Extended visibility across Law.com’s high-value legal executive and in-house counsel audience
- Delivered reusable, high-impact assets for ongoing business development and marketing
Strategic Impact
This program demonstrates how a coordinated mix of native content and smart distribution can extend a firm’s reach, elevate its experts, and create a lasting presence in the conversations that matter most to prospective clients.
"Working with Marnie Maroney and the ALM team on our content-based lead generation and banner advertising campaigns has been a great experience for HaystackID. Law.com’s strong audience and thoughtful approach made it the right fit, and Marnie made the whole process easy from setup to launch. The campaigns have helped us build both awareness and credibility in the legal community, and we’ve seen clear results that support our business goals. For anyone in the industry looking to boost visibility, I’d definitely recommend partnering with Marnie and the ALM team."
"Our partnership has helped promote our professionals and let the community know that they are available to assist them resolving their cases."
"We chose Law.com because they have such a comprehensive advertising program that allows us to customize any campaign we need. Joe is great to work with and is quick to tell us about new programs he knows will help us meet our business goals."
"We chose Law.com become of the impressive readership of The Recorder, in Northern California. The audience are our clients: civil litigators based mostly in Northern California."
Ready to Build Marketing Strategies That Reach Legal Decision-Makers?
If you’re planning a marketing campaign, launching a product, or expanding into legal markets, we’ll help you build a strategy that works. Tap into proven channels, targeted insights, and the most trusted brand in legal media.