Accelerated Results. AI-Driven Precision.
Program Overview
An Am Law 200 firm focused on labor and employment law partnered with Law.com to convert interest in emerging compliance issues—specifically around Generative AI—into tangible leads. The objective was to engage companies actively researching relevant topics and deliver high-quality prospects for the firm’s business development team.
Solution
Using Law.com Intent Activate, a proprietary AI-powered targeting engine, Law.com identified 3,829 surging companies that were consuming related content. This allowed for pinpoint audience targeting based on real-time interest and behavior, ensuring the firm’s message reached the most relevant decision-makers.
Results
- 128 guaranteed leads delivered, with 8 additional surplus leads
- Campaign fulfilled in just 2 months, exceeding delivery timelines by 33%
- Targeted campaign aligned the firm’s expertise with high-intent audiences, maximizing ROI and engagement
Strategic Impact
By leveraging Law.com Intent Activate, the firm was able to reach the right companies at the right time—demonstrating that precision targeting and rapid execution can accelerate pipeline development and deliver marketing ROI that’s both measurable and meaningful.
"Working with Marnie Maroney and the ALM team on our content-based lead generation and banner advertising campaigns has been a great experience for HaystackID. Law.com’s strong audience and thoughtful approach made it the right fit, and Marnie made the whole process easy from setup to launch. The campaigns have helped us build both awareness and credibility in the legal community, and we’ve seen clear results that support our business goals. For anyone in the industry looking to boost visibility, I’d definitely recommend partnering with Marnie and the ALM team."
"Our partnership has helped promote our professionals and let the community know that they are available to assist them resolving their cases."
"We chose Law.com because they have such a comprehensive advertising program that allows us to customize any campaign we need. Joe is great to work with and is quick to tell us about new programs he knows will help us meet our business goals."
"We chose Law.com become of the impressive readership of The Recorder, in Northern California. The audience are our clients: civil litigators based mostly in Northern California."
Ready to Build Marketing Strategies That Reach Legal Decision-Makers?
If you’re planning a marketing campaign, launching a product, or expanding into legal markets, we’ll help you build a strategy that works. Tap into proven channels, targeted insights, and the most trusted brand in legal media.